Corporate Videography: Bringing Your Brand Story to Life
Creating impactful corporate video content – whether it's a compelling brand story, an engaging training module, or a trust-building client testimonial – requires a collaborative and structured approach. We've refined our process to be straightforward, ensuring we capture the essence of your business and deliver exceptional results with minimal disruption to your operations.
Based in Auckland and serving clients across New Zealand , we specialise in capturing the unique energy, atmosphere, key messages, and compelling stories of your brands. We go beyond simple documentation to create visually stunning and strategically valuable video content.
Our Process
Our Process
Step 1: Discovery & Consultation
It begins with understanding your 'why'. Contact us, and we'll arrange an initial consultation to explore :
Your Business & Brand: What are your core values, mission, and unique selling points?
Your Objectives: What do you want this video to achieve? (e.g., build brand awareness, train staff, showcase success stories).
Your Audience: Who are you trying to reach and connect with?
Video Type & Scope: Discussing the specific type of corporate video needed (brand profile, training, testimonial, etc.) and initial ideas.
Your Questions: We'll address any queries you have about the process or possibilities.
Step 2: Strategy, Proposal & Booking
Based on our discovery session, we develop a tailored strategy and provide a clear proposal detailing :
Creative Concept: Outlining the core message, narrative approach, and visual style.
Scope of Work: Services included (e.g., scriptwriting, filming days, number of interviews).
Deliverables: Specific video outputs (e.g., one 2-minute brand video, three 1-minute testimonial videos).
Timeline: Key milestones and estimated delivery dates.
Investment: Transparent pricing for the agreed scope.
Upon your approval, we'll formalise the agreement and secure your project in our schedule with a deposit.
Step 3: Pre-Production – Planning is Key
This crucial phase lays the foundation for a smooth shoot and impactful final video :
Scripting & Storyboarding: Developing the narrative flow, dialogue, and visual sequence. We'll work collaboratively, seeking your input and approval.
Logistics: Scheduling shoot dates, scouting and securing locations, arranging necessary permits.
Talent & Preparation: Casting actors or preparing your team/clients for interviews (providing guidance to ensure comfort and authenticity).
Technical Planning: Finalising equipment needs (cameras, lighting, audio) specific to the project.
Step 4: Production – Lights, Camera, Action!
Our professional crew captures all the necessary footage with precision and creativity :
Filming: Executing the plan, capturing interviews, B-roll (supplementary footage), and ensuring high-quality visuals and clear audio.
Direction: Guiding on-camera talent (whether actors or your team/clients) to ensure natural and compelling performances.
Professionalism: Working efficiently and respectfully within your environment.
Step 5: Post-Production – Editing & Refinement
This is where your story takes shape :
Editing: Assembling the footage, structuring the narrative, selecting the best takes.
Enhancements: Adding graphics, text overlays, licensed music, voiceovers (if required), colour grading, and sound mixing.
Review & Feedback: We provide a draft for your review via an easy online platform, allowing for specific feedback. We include revision rounds as outlined in the proposal to ensure the final video aligns perfectly with your vision.
Step 6: Final Delivery
Step 6: Final Delivery
Once the final cut is approved:
File Preparation: Exporting the video(s) in the required high-quality formats for web, presentations, or internal use.
Secure Transfer: Delivering the final files easily and securely online.
Ready for Use: Your impactful corporate video is ready to be shared and achieve its objectives!
Our collaborative process ensures your corporate video project is handled professionally from concept to completion, resulting in content that truly represents your brand.
Ready to tell your corporate story?